Lou Fusz GMC Buick: St. Louis' Top Dealer
Lou Fusz Buick GMC isn't just another dealership; it's a St. Louis institution, celebrating over 70 years in business. This case study explores the factors contributing to their enduring success in a highly competitive market, examining their strategies, challenges, and future outlook. A Legacy of Customer Focus Founded in 1952, Lou Fusz Buick GMC has cultivated a reputation built on a simple, yet powerful principle: putting the customer first. This commitment isn't merely a marketing slogan; it's woven into the fabric of their operations....